About Us

HANDMADE - HANDMADE - HANDMADE -

Oman's Finest, Shared with the World

Omade is a platform dedicated to the development, marketing, and promotion of local Omani products and industries. Its core mission is to ensure the sustainability of these products and facilitate their reach into local, regional, and international markets. The platform actively fosters a culture of development and innovation among local artisans, small-scale manufacturers, and producers.

Inspired by Nature, Crafted by Hand.

Oman's Finest, Shared with the World "Omade"

Our Mission

Our mission is to develop, market, and promote local Omani products and industries to ensure their sustainability, connecting small-scale artisans and producers with local, regional, and international markets. By fostering a culture of innovation , we aim to build a distinct commercial and touristic identity for the Sultanate that introduces the world to our authentic heritage —an identity rooted in the land, seas, ancient frankincense trees, and the renowned hospitality of our people.

Oman's Finest, Shared with the World "Omade"

Our Story

Omade was born from a deep-seated belief in the undiscovered potential of Omani craftsmanship. We saw a rich tapestry of products woven from our authentic history, stunning nature, and renowned hospitality, yet many of these creations remained known only to a few. Our journey began with a simple mission: to build a bridge between Oman’s talented local artisans and the world. We traveled from the frankincense-laden mountains of the south to the bustling coastal cities, seeking out the finest authentic goods. Today, Omade stands as more than a platform; it is a celebration of Omani identity, a curated collection of treasures from our land and sea, and a promise to carry the soul of our nation’s craft into homes across the globe.

Oman's Finest, Shared with the World "Omade"

Our Vision

Our vision is to be the premier global gateway to Omani industry, where every product serves as an ambassador for the Sultanate's rich culture and authentic heritage. We aspire to a future where 'Omade' is recognized worldwide as the hallmark of genuine Omani craftsmanship, making our local artisans global names and establishing Oman as a leading destination for unique, high-quality cultural goods.

Oman's Finest, Shared with the World "Omade"

Product Identity Sectors

LAND OF AUTHENTICITY

The word authenticity is connected with ancient and authentic history. Every civilization has an authenticity. From here and for thousands of years we were the makers of authenticity in our culture, lifestyle and the way we connect with other civilizations.

LAND OF THE SEAS

Oman tells a marine story par excellence… as pearl and coral decorate it, sea fruit inside it, its fish forms paint as if it’s a rainbow inside of it, don’t miss its beach as the poet sings when he sees it, body touches its sand, you see it white at times, don’t be shocked when you see it pink. The marine nature in one of its coasts made a pink lake that tells the story of the deep Omani sea.

LAND OF TREASURE

Land of copper, land of frankincense, land of Majan, it’s the land of Oman.. it’s the Omani civilization across the time.. it carried precious treasures from nature on and inside its land… as copper, gold, chrome, manganese, lead, silver and other metals established a title for raw materials.

LAND OF FRANKINCENSE

Frankincense is an ancient history where no civilization or nation appeared but wrote about it, it’s the sacred incense across the nations, and it’s believed that its exorcist and brings optimism and happiness, frankincense tree was known as (Al kindr) as it’s related to the human since prehistoric times.

LAND OF NATURE

Oman tells a marine story par excellence… as pearl and coral decorate it, sea fruit inside it, its fish forms paint as if it’s a rainbow inside of it, don’t miss its beach as the poet sings when he sees it, body touches its sand, you see it white at times, don’t be shocked when you see it pink. The marine nature in one of its coasts made a pink lake that tells the story of the deep Omani sea.

LAND OF HOSPITALITY

Soil, greenness, valleys, mountains, plains, deserts and others; an Omani painting we draw from land of nature, as the soil is the immunity of the Omani human since long ago, he protected it to grow abundant crops from dates, grapes, pomegranates and reptonia, the diverse and rich nature has produced from it good plants and made from its soil treatments and medical industry.

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Our Commitment to Sustainability

At Omade, sustainability is a core principle that guides our work, encompassing both the longevity of Omani heritage and the well-being of our planet. Our primary mission is to ensure the economic sustainability of local industries, empowering artisans and small producers to build lasting businesses that preserve their craft for future generations. In parallel, we champion environmental responsibility. We actively encourage the creation of environmentally friendly products and make the sustainability of packaging and its components a key criterion in our product evaluation process. For us, a truly authentic product is one that not only enriches lives with its quality but also honors and protects the natural world from which it came.

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