All products we receive are subject to a series of criteria for evaluation, including:

• The quality of the product or item.

• The design and aesthetic appeal of the product or item.

• The presence of Omani characteristics and identity (if applicable).

• The product having a unique or innovative idea.

• The ability to produce and provide commercial quantities.

• The product's packaging and the presence of informational labels.

• The presence of a pricing code on the product.

• The presence of both Arabic and English on the product's informational labels.

• The product's compliance with scientific, technical, and legal standards that align with intellectual property, patent, and trademark regulations.

• For food products: The presence of one of the following health certificates: Hazard Analysis and Critical Control Points (HACCP), or Food Safety and Quality Management (ISO 22000 or BRC).

• The sustainability of the packaging and ingredients used.